HSBC Digital

SHEDDING A LITTLE LIGHT ON THINGS

To take this print idea online I used interactivity to extend the concept's potential.
It took the user through to HSBC's financial planning and mortgage planning pages.

AN MPU WITH IT ALL

HSBC were after the financial bigwigs - those people who didn't have time to click on hundreds of links. So I made them a banner that compressed a website's worth of info into one smart cube. My rotatable MPU was so innovative we needed to hack Adobe Flash to make it rotate.  Never let a developer tell you no...A proactive idea for D&A to help get

HSBC GETS PERSONAL

A Facebook app with 173,487 monthly average users, this is a fun way to discover what your main values are. The interactive survey puts the user in imagined situations and asks them to decide what they would do: their choices help uncover their values. The output is a highly individual report, with your personal value sets brought to life by fun icons.

The app fed results to the bank which will be used to personalise customers' experiences, even in branch. The survey has been completed thousands of times in every country where HSBC Advance is available.

EMOTIONAL INSURANCE

Part of my global campaign 'Insuring Your Emotions', these banners illustrate the emotions HSBC can protect.
The red brackets were a key campaign device symbolising protection.

I also developed a set of interactive banners which cast the red brackets as your protectors.

I also developed a set of interactive banners which cast the red brackets as your protectors.