HARVESTER
WHERE WILL YOUR MEAL TAKE YOU
When Harvester gave customers 2 for 1 trips to Sea Life and Chessington World of Adventures, I created these fun posters to get kids daydreaming about where their meal might take them.
THE JUNIOR CHEF
As CD on Mitchells and Butlers, I kicked off Harvester's integrated campaign with this TVC, supported by digital, social, and shopper comms. It launched the new brand idea 'Just how you like it' to tell people about Harvester's mix and match menu.
My precocious little star split opinions, but the engagement was off the charts. Ad recall was top two for two months, smashing McDonald's and others with million pound campaigns.
HARVESTER'S 'JUNIOR CHEFS' TAKE TWO
Following the success of the first ad, I spiced the thing up a little by adding Annie, Ben's little sister, to the mix.
It worked... it was Campaign's most recalled ad of the week and profits at Harvester went up by £2 million in the first week.
The out take
The rivalry in the TV came to life with Chef Wars, an interactive campaign that launched in store and was activated online. Chef Wars asked customers to take sides and vote for their favorite junior chef. Over a hundred thousand diners got involved, picking Ben or Annie as their favourite.
A WINNER OF A DEAL FOR 2012
While the rest of the country jumped the 2012 bandwagon, I joined in with my ice-cream torch ad.
LET’S MAKE ‘EM FAMOUS
Named and launched by me in-store, Harvester's new upgraded menu option 'The Hall of Flame'.
JUST WHAT THEY WANTED FOR CHRISTMAS
After years of vector snow flakes, I asked my client to try something a little more creative for Christmas, with surprise messages in my event calendar posters in store and online.
